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Het is onze opdracht om talent te ontdekken en te begeleiden, hieronder een interview met een groot talent onder de 30.
Title: KIIS-FM Mid-Days, Monday - Friday 10am - 3pm KUSS-FM Nights, Monday - Friday 7p - 10p KHTS-FM, KYLD-FM Weekends
Who is Sisanie? “Sisanie Reategui is half Mexican and half Peruvian. She is fluent in Spanish, and was born and raised in Orange County, CA where she attended Los Alamitos High School. She then moved to San Diego, CA for college. In May of 2007, she graduated from San Diego State University earning a Bachelor’s Degree in Art with an Emphasis in Multimedia.
While Sisanie was in school, she was very active with dance, gymnastics and cheer. She discovered broadcasting in high school and by the time Sisanie got to college, she knew she had to get her foot into the door of this industry. She started interning for Clear Channel - Top-40/KHTS at the age of 19 and has worked hard to get where she is at today. While living in San Diego, sister- country station KUSS gave Sisanie her first chance to be on- air in September, 2004. KHTS also hired her on-air in December, 2005. As she worked part-time for both stations she also worked for San Diego’s Clear Channel production department, voiced/produced many spots, commuted to Los Angeles on weekends for a part-time on-air shift at sister-station, 102.7 KIIS-FM and voice tracked shows for top-40 station XL106.7 in Orlando when needed as a fill-in jock. Sisanie did all this, while still attending SDSU full-time.
She has now been doing Mid-Day’s at KIIS since July 2, 2007. She is absolutely thrilled to come to work every day. Her show immediately follows Ryan Seacrest’s Morning Show, Monday - Friday from 10am - 3pm and Saturday’s from 10am - 1pm. Along with her on-air duties, Sisanie helps her Music Director, Julie Pilat with scheduling music in Selector for KIIS. In addition to working full-time for the L.A.’s #1 Radio Station, Sisanie also voice tracks for three other major market stations.
Recently, Sisanie was hired to voice track Nights at KUSS/San Diego. She is on Monday - Friday from 7pm to 10pm and is so excited to work for the radio station that originally gave her the first chance to be on-air. Sisanie also voice tracks weekend shows for KHTS/San Diego and KYLD/San Francisco.
When Sisanie is not working she enjoys spending time with her family especially her 2 nephews and niece. Sisanie loves to work out at the gym and enjoys the nightlife of Los Angeles and San Diego. She loves to discover new sushi restaurants around town and really likes to snowboard in the winter and surf in the summer.”
What would your dream job be? “Right now, I’m living my dream job! I never thought that at my age I would be working for the #1 Radio Station in Los Angeles. I would like to continue in radio and eventually become a Music Director and or Program Director. Hosting on television would be cool too.”
Who has been your greatest influence? “Definitely many of my co-workers have been great influences on me. My first Program Directors in San Diego, Mike O’Brian - KUSS, Jimmy Steele - KHTS and Music Director for KHTS - Hit Man Haze showed me the ropes of radio. KIIS-FM’s Program Director, John Ivy and Music Director Julie Pilat are amazing bosses and I love being their student. I really admire Ryan Seacrest and his dedication to all 900 of his jobs. I would love to follow in his foot-steps too.”
What is the one format that you can’t believe nobody has done? “House Music is a format that could be explored. Think about how many top-40 and Hip-Hop songs have house beats, like Timbaland, Kanye West, and Justin Timberlake; they all mix in hard house beats into their songs. House, Electro, techno, etc. should be something that people are educated on. If properly introduced, I believe more people would like this type of music and this could definitely be a successful format if created in the right market.”
How could radio do a better job of attracting younger listeners? “With technology like iPods, iPhones, etc. advancing so quickly now, radio may sometimes have a difficult job attracting younger listeners. As for top-40, we are so hot right now because of artist like The Jonas Brothers and Miley Cyrus. Our younger listeners are more tuned in now more than before. The attraction should always be with the music first, staying on top of what is hot, etc. Younger on-air personalities can be a plus as well, because we actually may live the lifestyle of our demographic. Promotions can play a big part in this as well, if radio focuses on having fun giveaways that younger audiences enjoy like iPods, Nintendo Wii’s, concerts, trips… obviously that will attract them.”
How will radio remain relevant in a digital world? “Like I mentioned above, the digital world can work against us sometimes. What the digital world doesn’t have is the ability to be LIVE. No matter what, radio is LIVE well in major markets at least. But if someone is in their car listening to a CD or iPod, that’s fine I guess, but if they know that Alicia Keys is going to be on with Ryan Seacrest in the morning and they are a huge fan, they will tune in. If they know they can win tickets to her concert, they will tune in. If they know that they can get their bills paid on the: 10s seven times a day… they will tune in. So to answer your question, artists, promotions and on-air personalities will keep radio relevant in a digital world.”
Title: KIIS-FM Mid-Days, Monday - Friday 10am - 3pm KUSS-FM Nights, Monday - Friday 7p - 10p KHTS-FM, KYLD-FM Weekends
Who is Sisanie? “Sisanie Reategui is half Mexican and half Peruvian. She is fluent in Spanish, and was born and raised in Orange County, CA where she attended Los Alamitos High School. She then moved to San Diego, CA for college. In May of 2007, she graduated from San Diego State University earning a Bachelor’s Degree in Art with an Emphasis in Multimedia.
While Sisanie was in school, she was very active with dance, gymnastics and cheer. She discovered broadcasting in high school and by the time Sisanie got to college, she knew she had to get her foot into the door of this industry. She started interning for Clear Channel - Top-40/KHTS at the age of 19 and has worked hard to get where she is at today. While living in San Diego, sister- country station KUSS gave Sisanie her first chance to be on- air in September, 2004. KHTS also hired her on-air in December, 2005. As she worked part-time for both stations she also worked for San Diego’s Clear Channel production department, voiced/produced many spots, commuted to Los Angeles on weekends for a part-time on-air shift at sister-station, 102.7 KIIS-FM and voice tracked shows for top-40 station XL106.7 in Orlando when needed as a fill-in jock. Sisanie did all this, while still attending SDSU full-time.
She has now been doing Mid-Day’s at KIIS since July 2, 2007. She is absolutely thrilled to come to work every day. Her show immediately follows Ryan Seacrest’s Morning Show, Monday - Friday from 10am - 3pm and Saturday’s from 10am - 1pm. Along with her on-air duties, Sisanie helps her Music Director, Julie Pilat with scheduling music in Selector for KIIS. In addition to working full-time for the L.A.’s #1 Radio Station, Sisanie also voice tracks for three other major market stations.
Recently, Sisanie was hired to voice track Nights at KUSS/San Diego. She is on Monday - Friday from 7pm to 10pm and is so excited to work for the radio station that originally gave her the first chance to be on-air. Sisanie also voice tracks weekend shows for KHTS/San Diego and KYLD/San Francisco.
When Sisanie is not working she enjoys spending time with her family especially her 2 nephews and niece. Sisanie loves to work out at the gym and enjoys the nightlife of Los Angeles and San Diego. She loves to discover new sushi restaurants around town and really likes to snowboard in the winter and surf in the summer.”
What would your dream job be? “Right now, I’m living my dream job! I never thought that at my age I would be working for the #1 Radio Station in Los Angeles. I would like to continue in radio and eventually become a Music Director and or Program Director. Hosting on television would be cool too.”
Who has been your greatest influence? “Definitely many of my co-workers have been great influences on me. My first Program Directors in San Diego, Mike O’Brian - KUSS, Jimmy Steele - KHTS and Music Director for KHTS - Hit Man Haze showed me the ropes of radio. KIIS-FM’s Program Director, John Ivy and Music Director Julie Pilat are amazing bosses and I love being their student. I really admire Ryan Seacrest and his dedication to all 900 of his jobs. I would love to follow in his foot-steps too.”
What is the one format that you can’t believe nobody has done? “House Music is a format that could be explored. Think about how many top-40 and Hip-Hop songs have house beats, like Timbaland, Kanye West, and Justin Timberlake; they all mix in hard house beats into their songs. House, Electro, techno, etc. should be something that people are educated on. If properly introduced, I believe more people would like this type of music and this could definitely be a successful format if created in the right market.”
How could radio do a better job of attracting younger listeners? “With technology like iPods, iPhones, etc. advancing so quickly now, radio may sometimes have a difficult job attracting younger listeners. As for top-40, we are so hot right now because of artist like The Jonas Brothers and Miley Cyrus. Our younger listeners are more tuned in now more than before. The attraction should always be with the music first, staying on top of what is hot, etc. Younger on-air personalities can be a plus as well, because we actually may live the lifestyle of our demographic. Promotions can play a big part in this as well, if radio focuses on having fun giveaways that younger audiences enjoy like iPods, Nintendo Wii’s, concerts, trips… obviously that will attract them.”
How will radio remain relevant in a digital world? “Like I mentioned above, the digital world can work against us sometimes. What the digital world doesn’t have is the ability to be LIVE. No matter what, radio is LIVE well in major markets at least. But if someone is in their car listening to a CD or iPod, that’s fine I guess, but if they know that Alicia Keys is going to be on with Ryan Seacrest in the morning and they are a huge fan, they will tune in. If they know they can win tickets to her concert, they will tune in. If they know that they can get their bills paid on the: 10s seven times a day… they will tune in. So to answer your question, artists, promotions and on-air personalities will keep radio relevant in a digital world.”
http://www.infinitedial.com/2008/06/30_under_30_honoree_profiles_s_2.php
